Social Media has become an integral part of any brands marketing arsenal. The opportunities for lead gen, brand awareness, and communication with your immediate customers has proven that taking the plunge into social, has been well worth the effort.
But how do you reach more people? How do you grow your social presence in a way that earns you more fans, followers, and creates leaders for your brand? Here are 8 sure-fire ways to increase your social media reach and thrive in the social space.
1) Provide Valuable Content
This is the most important tip for growing your station’s online reach. Your followers are looking for a quick escape from work, an update on local news and events, or to be educated. Create content that brings value to your followers relevant to your industry. By providing them with useful posts, you are marking your ground as a credible brand on their news feed. Bring your A-game when producing and providing content and have it stand out from the rest through quality.
2) Engage with your Fans
Social Media is a two-way conversation. That’s where the whole “social” aspect comes in. Go out of your way to engage followers by starting conversations, responding to comments, and answering questions. People love being validated. Knowing that their favorite brands are listening to what they have to say will only strengthen your relationships with them and entice them to share your content. Remember: Engagement leads to reach, and reach leads to CHA-CHING!
3) Have a distinguished Voice
Chances are you have a solid idea who your audience is and therefore have a sense of their lifestyles and personalities. For this reason it’s important to have a clear voice and tone for your brands social presence across all platforms. Try standing behind certain points of view, or signing off on posts with a personal touch. This will humanize your brand and attract prospective fans with your ability to connect on a personal level. Have a voice that invites you into people’s daily routines.
4) Use Visuals To your Advantage
Visuals capture people’s attention far more than text. It’s really that simple. Some of the best ways to increase your station’s reach is to create content that revolves around imaged-based posts. If you have a great piece of text or an inspiring quote, chances are your viewership will significantly increase if it’s highlighted over top of an image. Get creative with your posts and start posting more memes, videos, or relevant images that stay on brand with your station.
5) Stay Consistent
TONS of social media accounts get abandoned every day, especially ones surrounding brands and businesses. The reason being, it’s a lot of work! That’s why being consistent with your social media efforts is crucial in establishing trust and credibility with your audience. By mastering which times generate the highest activity per platform, you’ll find your happy place and create a schedule that you can stick with. While the number of times you post is subjective to your offering, staying consistent with your schedule, content, and brand voice will please fans, and attract new ones.
6) Reach out to Influencers and Superserve them.
Identifying influencers is a great practice. After all, they’re the people who love your brand, share your content, and tell their friends how great you are. Make sure to go out of your way to recognize them and let them know you value their loyalty and engagement. Try rewarding them if possible, or at least provide them with a token of appreciation by getting to know them and communicating with them regularly on a one-to-one level. By aligning your content strategy with the engagement of Influencers you will undoubtedly grow reach and further enforce brand loyalty.
7) Stay Current
With breaking news occurring daily, it makes sense for your brand to find relevant news stories and relay them in your voice to your audience. This lets you produce content on the fly, and shows that you stay on top of current affairs and pop culture. By sharing stories that are in sync with your brands values and relate to your audience’s personas, you’re in a win-win situation in the race for high quality shareable content.
8) Provide Incentives
We all love free stuff! A great way to grow your social reach is by providing audiences with some incentive to join your community. Try creating some fun contests that provide entrants with must-have prizes in exchange for a spot on their timeline or feed. To further increase reach, have a contest rule require that participants share the promotion as well, having them actively help you promote your contest and page to the public.
It may take some time for your station to adjust to our recommended tactics, but it’s also important to note that there is no distinct formula either. The list above is a great place to start but you’re going to have to find your sweet spot and determine what works best for your audience.
Check out our infographic on how Social Engagement Drives Business Value below!