4 Blogging Tips for Radio Stations

Posted by Kat Harlton

Jun 14, 2013 6:33:11 AM

Written By: Kat Harlton

#1. Add Media

Even if you’re a great writer and your content is a about a current/hot topic, paragraph after paragraph can get boring fast, which is why you need to add media. There is a never ending source of media you can add (especially if you’re a radio station) interviews, reviews, videos, photos, soundclips and podcasts are just some of the fun stuff that will help make your blog way more exciting. Audiences want to interact, they want to watch, click and listen, and they want it to be easy to enjoy your content.

Perfect example is the one to the right: They have photos, an audio clip, and further down on the blog they had video as well.

#2. Add Tags

Why is tagging important? Tagging helps others easily find your blog, and any relevant information regarding the topic they were searching for.

As an example, say you were writing a blog post about Coachella. Tags you might add to that blog post (depending on what you wrote about) would look something like this: #Coachella #California #Camping #Fashion #Music. You could also get very specific about each of those things and any artists you wrote about.

Now, if someone Googled searched for example, “Coachella, Azealia Banks, Fashion” there is a higher chance of your blog coming up in the suggested search results.

#3. Follow Other Blogs/Re-blog

Being successful at blogging takes the exact same skill as being successful at social media does. Adding personal touches, interacting with others, sharing other blogger’s content (re-blogging) liking, commenting and favoriting are all important aspects for developing a relationship between your audience and your blog.

#4. Connect Blog to Social Networks

Every time you post a blog, your goal should be to engage your current audience, and attract as many new fans as possible. The fastest way to spread your blog is by connecting it to your various social media platforms.

You should also make sure to use social media widgets on your blog itself, so that your subscribers know where else they can find you, as well as sharing buttons, so your readers can share your work on their various social networks too.

Below is a great example of what social share buttons generally look like:

Extra Tip: It all starts with the content, so make sure you're writing about something your fans will want to read about. Make it fun and interesting!

Topics: Blog

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