Ebook - The Key Digital Metrics for Radio and Strategies to Optimize Them


Engaging your audiences in digital is absolutely essential for your radio station's growth. Increased digital engagement will help you grow revenue. However, to know what's working in digital, you need to have proper tracking in place. In this ebook, we'll show you which digital metrics to measure at your radio stations and how to optimize them.

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 Inside you will find key metrics, benchmarks and optimization strategies for:

  • Radio websites
  • Streaming
  • Social media
  • Mobile apps for radio
  • Digital revenue


Want to learn how to create a digital content strategy for your radio stations? Click here to talk to one of our Digital Specialists.



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