How To Maximize The Holidays With SoCast Engage

By Kat (SoCast) Nov 3, 2022 | 1:40 PM

With the holidays fast approaching, now is the perfect time to start thinking about your website and app’s holiday content. First step? Go over your holiday content from last year and revamp it. Fix any broken links or embedded videos, remove or delete any old content that’s no longer relevant and make sure your website is ready to shine!

  1. Tie In Your On Air Holiday Content With Your Site

Premiering a new holiday track on air? Make sure to add a corresponding blog post. This could include the music video, covers, remixes and past versions of the song. 

Don’t forget to share other holiday content, such as movie watch guides, or last minute gift ideas that can be talked about on air and matched with corresponding digital content.

  1. Create A Dedicated “Holiday Headquarters”

Create a dedicated page (make sure to add it to your navigation) as a “holiday headquarters” which allows your audience to access various Christmas-themed events, contests, lists, music and more.

  1. Create A Holiday Local Listings Section

During the holidays many people are looking for a marketplace to buy, sell or trade holiday decor or specialty services. Create a holiday specific category and create custom fields for the type of service being offered such as holiday home decoration, catering, party favors or gift swapping. 

  1. Create Specialty Holiday Event Calendars

During the holidays, every city, town and neighborhood host a wide variety of events, giving your station the opportunity to cash in on those clicks. Create a specific local events holiday calendar that features holiday markets, pop-ups and more. You could also create additional calendars for local religious holiday services, such as traditional Christmas eve services, or a calendar specific to holiday charity drives, places to see Santa and more.

Make sure to include a contact form where your listeners can submit their event information or Facebook event links to the station.

  1. Create A Holiday Push Notification Group

Get your SoCast App in on the action, and create a holiday push notification group. Offer your listeners push notification reminders for local holiday events (i.e outdoor skating rink openings, a Santa Claus parade reminder, etc)

  1. Add A Holiday Video To Your Hero Section

Anyone using SoCast’s Theme 3.0 has the ability to add video to their hero sections. The hero section can really set your site apart. Making it visual goes a long way to making it visible. Maybe you have drone footage of your city or town in the winter, a video compilation from station holiday events, or you can add a Youtube or Vimeo video link.

Tip: Don’t forget to change over all your website graphics to holiday inspired ones. Also make sure to match those graphics with the ones used on your social media channels to help keep branding consistent.

If you have any questions or would like some help from the Client Success team, feel free to reach out anytime during regular support desk hours via live chat or support@socastdigital.com

* video of santa dancing via pexels.com