Stingray Chooses SoCast to Power Digital Sales

Oct 28, 2022 | 3:04 PM

TORONTO, Ontario, November 7, 2022SoCast Digital, a leading Toronto based digital MarTech company servicing the broadcast industry, today announced a 5-year partnership with Stingray Group (TSX: RAY.A; RAY.B) to provide an integrated digital order management system based on SoCast’s Reach platform.

“As we’ve grown our digital sales our systems have become disjointed and needlessly complicated” says Ryan Shortt, National Director of Digital Sales for Stingray. “SoCast is a trusted and innovative partner that has helped us drive increased audience engagement through our websites, and now will help us simplify our sales process by making our teams more efficient and grow exponentially more revenue.”

SoCast built Reach for broadcast sales teams because nobody else provided a platform to book, manage, and monitor digital advertising campaigns for their advertisers all through one easy to use dashboard. Uniting processes for both sales and finance, Reach can auto-generate on-brand proposals with correct rates, provide live data reporting, and integrate with post-sale systems to minimize administration work and human error when billing the advertiser.

“As one of North America’s leading broadcasters, we are happy that Stingray chose SoCast to help them accelerate their digital transformation” says Sandy Hurst, COO and Co-Founder of SoCast Digital. “Since we rolled out Reach in 2020, we’ve been helping broadcasters make sense of the digital advertising landscape. We need to be nimble with our client’s needs, and we’re very excited that Stingray has chosen SoCast to help them continue their success.”

As one of the few vendors servicing broadcasters that employ a strong R&D department, SoCast’s team of developers will customize Reach for Stingray’s needs, integrating with sales, operations and finance to help with Stingray’s digital growth strategy. A full roll out, starting with a new campaign reporting dashboard, is expected in early 2023 for each of their 101 radio stations across Canada.

About SoCast Digital
SoCast is a privately owned Canadian based martech company that powers more than 1,700 radio brands across the globe with more than 140 million people visiting a SoCast website each year. Combining a digital first mentality with radio industry knowledge, SoCast develops ground-breaking audience and revenue solutions to make digital transformation easy for radio. For more information visit www.socastdigital.com.

About Stingray
Montreal-based Stingray Group Inc. (TSX: RAY.A; RAY.B) is a leading global music, media and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, over 100 radio stations, SVOD content, 4K UHD television channels, FAST channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 160 million times. Stingray reaches 400 million subscribers (or users) in 160 countries. For more information: www.stingray.com.

Contact information:
Sandy Hurst
Co-Founder and Chief Operating Officer
SoCast Digital
Phone: (416) 635-6678
Email: sandy@socastdigital.com