Many of you have been reaching out about the upcoming 2023 Google Analytics 4 update and what it means in regards to your SoCast websites and apps.
Google Analytics 4 will be replacing Universal Analytics, and on July 1, 2023, standard Universal Analytics properties will no longer process data. This change only applies to website analytics, and does not affect the app.
SoCast has its own Google Analytics account that we use for the Omnichannel Engagement Reports. Our account has already been upgraded and there are no further upgrades required. You can continue to get analytics and reports from our tool.
If during the SoCast onboarding process, you created your own Google Analytics account and would like to continue using it, you or your Company Admin will be responsible for upgrading your account to the new Google Analytics 4. Once upgraded, you can install and/or replace the Measurement ID in the Website Custom Header HTML. If you need assistance adding this code, please reach out to SoCast support.
To learn how to upgrade your Universal Analytics to Google Analytics 4, and how to find the Measurement ID, please see:
To learn more about Google Analytics 4, please visit: https://support.google.com/analytics/answer/10089681
To learn more about Google Analytics 4 tracking, please visit: https://support.google.com/analytics/answer/9539598
If you have any questions, please reach out to firstname.lastname@example.org
The SoCast Team