SoCast Ads: Real Time Forecasting Is Here! How To Get Started

SoCast Ads Partners,

We have officially launched our SoCast Ads real-time forecasting tool. This tool will allow you to speed up the presentation-close process with clients and view forecasted campaign data on the go! 

What does that mean to you?

Each broadcaster admin or sales leader within your organization can now set predetermined markup percentages per individual ad channel, which will then auto-populate as the team requests proposals and Insertion Orders. This will ensure markup consistency as sales reps and leaders build campaign requests. You can modify or adjust these percentages at any time.

Please Note: The campaign markup option will not be removed at the ‘campaign details’ level. If you prefer this method, you can continue to do so at your discretion. 

Below is how your company admin or sales leader, can set up these new percentages in our system:

You must be “logged in” to the SoCast platform 

Step 1: Click ‘Ad Extension’ dropdown 

Step 2: Click ‘Ad Extension Settings’ tab

Step 3: Click ‘Configure Company Markups’ (You also have the option to configure at the account level if you wish, below)

Step 4: Input your determined markup percentages per ad channel 

Step 5: Click ‘Save’ 

Please Note: The ‘general markup’ line item is intended for use as a fallback for channels that do not have an available base rate. It applies only to channels that are not programmatic display, programmatic video, OTT/CTV or social.

Should anyone in your company have questions or confusion regarding this new release, please feel free to contact us at adsales@socastdigital.com. – The SoCast team

Should anyone in your company have questions or confusion regarding this new release, please feel free to contact us at adsales@socastdigital.com

Thanks!

The SoCast team