It’s that time of the year again, back to school! Many of your listeners will be looking for the most up to date information regarding back to school for your local area, and this is your chance to become a dedicated hub and resource for your community.
I’d suggest creating a dedicated ‘Back To School’ hub page, and include things like: school closures & delays, weather, Covid-19 updates as it pertains to your local school district, and links to any other general information and guidelines that you think would be helpful to your listeners.
Below are some SoCast tools you can use:
Weather Widget: The SoCast weather widget offers both current and 7 day forecast options. It also integrates with Weatherology, World Weather Online, or allows for custom options. You could also include links on where to find additional information for heat warnings or other weather related events that may affect the school day.
Click for more on our Weather Element.
Covid-19 Widget & Information: Our Covid-19 chart allows for you to customize what information is displayed based on State and the dataset chosen. This would also be a great place to include additional Covid-19 related information for your school district such as mandatory masks, what’s expected of the public at sports events (i.e Highschool Football games) where to find local Covid-19 assessment centers etc.
Click for more on our Covd-19 Element.
Event Calendar: Our event calendar tool is a great option for listing online and virtual events related to back-to-school, such as when and where to get a virtual school tour, school registration dates, breakfast programs, or information related to after school programs, sports registration etc.
Click for more on our Event Calendar tool.
Local Listings: Local listings are really great for generating local traffic and community engagement for your website, and our Local Listings tool can be used to communicate school closures during extreme weather events like snow storms. This excellent yet underutilized add-on will give your listeners the ability to check your listings every morning before going to school and help make informed decisions.
You could also use this tool to create business listings offering school discounts, places to buy school supplies or uniforms, or places where you could donate items to those in need.
If you’d like to learn more about our Local Listings add-on please reach out to your Account Manager.
If you have any questions, please feel free to reach out to the Client Success team via our live chat feature or the support desk: firstname.lastname@example.org
Kat & The SoCast Team