New! Real-Time Forecasting Is Coming!

By Kat (SoCast) Aug 23, 2021 | 11:33 AM


We are happy to announce that starting Monday, August 23, 2021, new Real-Time Forecasting will be available for all SoCast Ad Extension users.

The auto-generated campaign forecast allows users to easily preview the estimated rate, impressions, clicks, and CTR before a custom proposal is prepared.

The new total reach graph helps to visualize the estimated total reach based on targeting the audience by age and/or gender.

Default markups can now be set for the entire company and customized per account in the new ad extension settings to help sales leaders better manage their revenue models.

Markups can be set for each type of channel that has an applicable base rate (e.g. programmatic display, programmatic video, social, CTV/OTT) and can be customized per campaign

Sales leaders can now set permissions to enable specific staff members to manage default markups and/or customize campaign markups

Fixed monetary value is now supported in addition to a percentage as a type of markup that can be set per company, per account, or per campaign

If you have any questions, please feel free to reach out to support, via live chat or support@socastdigital.com



The SoCast Team