Victor Giacomelli Joins SoCast to Help Local Broadcasters Win the Advertising Battle

By Shay Zeyad Mar 10, 2021 | 1:29 PM

SoCast, the premier provider of digital solutions for radio, has added veteran broadcast sales leader, Victor Giacomelli, as Managing Director – Advertising and Research. Victor will oversee client success for their SoCast Ads revenue platform.  He is tasked with ensuring that SoCast’s broadcast partners receive the sales training, support, and tools they need to become digital advertising experts and maximize revenue growth using their local advertising solutions.  

Giacomelli brings 28 years of sales and senior management experience in the radio broadcast industry.  He spent the last 4-years as Director of Sales/Senior Vice President, Revenue for HOT97 and WBLS in New York City, North America’s largest radio market.  He has held management roles at all levels in North American radio including RSM, GSM, DoS, VP Sales and GM.  

“As an Executive VP of Sales, I was SoCast’s first client in 2012, in fact our Interactive Team was recognized with the President’s Award for the launch of their 39 SoCast sites,” says Giacomelli.  “Since then, they’ve built an impressive suite of digital solutions for over 1300 radio stations, especially their ad extension platform. I’ve spent my career being an advocate for radio and connecting their audiences to local businesses and I look forward to helping our radio partners grow with our platform.”

“We are thrilled to add Victor to the SoCast family.” says Elliott Hurst, CEO of SoCast. “Victor’s deep-rooted radio and sales DNA is a huge asset in equipping our broadcast partners to become advertising leaders in their local markets.  Our focus is to apply Victor’s unique mix of expertise, leadership, and training to our ‘partnership approach’ we take with clients to deliver easy revenue growth. Victor understands what today’s broadcasters and account executives need to do to increase revenue in the challenging and competitive digital era.”