Managing Technology to Drive Digital Growth

As part of our 2017 Digital Trends in Radio survey, we asked leaders in the radio industry how they manage technology at their stations. We analyzed what the best radio groups are doing to succeed in digital. Read on to see how you can replicate their success.

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Download this Infographic to see how you can better manage technology at your stations.

 

The key takeaways from our research:

 

  • Radio groups that empower their people to drive change in digital and give them the tools they need to do so achieve higher digital revenues
  • Tracking key metrics in digital allows you to appropriately price your digital inventory and drive more digital sales
  • Adding more features to your mobile app will help further increase digital engagement and revenue

 

Want to learn more about the steps that you can take to increase your digital engagement? Click here to talk to one of our digital specialists.

 

    

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