How Your Radio Stations Can Increase Digital Engagement

As part of our 2017 Digital Trends in Radio survey, we asked leaders in the radio industry how they drive their digital engagement. Check out what the most successful groups are doing and what you can apply at your stations.

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Download this Infographic to see how you can increase your digital engagement.

 

The key takeaways from our research:

 

  • The groups with highest digital revenue are more active on their blogs and social media networks
  • They are also more likely to use software to manage and publish to social media
  • Promoting your content in social, online contests and on-air mentions are the biggest online traffic drivers for radio

 

Want to learn more about the steps that you can take to increase your digital engagement? Click here to talk to one of our digital specialists.

 

    

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