Digital Trends for Radio to Watch

As part of our 2017 Digital Trends in Radio survey, we asked broadcasters what they believe the biggest opportunities are to grow digital engagement and revenue. Check out what other broadcasters are doing to increase the power of their digital initiatives.

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Download this Infographic to see the biggest opportunities to grow digital revenue and engagement at your stations.

 

The key takeaways from our research:

 

  • Growing revenue is the biggest priority in digital for broadcasters today
  • The biggest opportunities for radio to grow digital revenue are video, mobile ads, programmatic ads and digital services
  • Rising royalty costs, rather than technological change, is seen as the biggest threat to radio

 

Want to learn more about the steps that you can take to increase your digital engagement? Click here to talk to one of our digital specialists.

 

    

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