Digital revenue has become a significant revenue source for many broadcasters. With the constant addition of new digital channels, making sure that your team is prepared to take advantage of these channels is critical.
Do you know the most important digital metrics for your radio stations?
Do you know good benchmarks to aim for in each of these metrics?
Do you know how to optimize each of these metrics?
If you answered 'no' or 'not sure' to any of these questions, you need to get this ebook. We'll show you the key digital metrics for your radio stations, good benchmarks for these metrics and how to optimize them.
In this webinar, we show you the key digital metrics for radio, benchmarks for these metrics and how to optimize them.
We cover metrics for:
In this webinar, we break down the process to create engaging digital content at your radio stations. See the recording to learn more about creating content for news and blogs, social media, contests, video and podcasting.
Having excellent digital content is the key to connecting with your audience and driving digital engagement. In this whitepaper, we show you some examples of engaging digital content for radio and explain why it works to drive engagement.
In order to drive audience engagement online, you need to provide your listeners with excellent digital content. There are many things that you need to consider when posting digital content for your stations. That's why we created this cheat sheet - so that you can be sure that you are doing everything possible to drive maximum engagement through each type of digital media. Keep this reference guide on hand whenever you are posting digital content for your stations.
In this webinar, our panel of digital experts does a live critique of real-life radio websites. See the recording to learn how you can improve your station's website.
In this whitepaper, we review the full results of our 2017 Digital Trends in Radio Survey. We break down the key insights from the survey data to help you grow digital revenue and engagement at your stations.
The biggest things that you can do at your stations to increase digital revenue and engagement
Vandalia Radio is part of The Cromwell Group and represents WKRV and WPMB, both based out of Vandalia, Illinois. Check out the three main ways that they used the SoCast platform to grow their digital revenue and engagement
After switching to SoCast, Vandalia Radio saw the following increase in metrics:
As part of our 2017 Digital Trends in Radio survey, we asked broadcasters what they believe the biggest opportunities are to grow digital revenue and engagement. Check out what other broadcasters are doing to increase the power of their digital initiatives.
In our 2017 Digital Trends in Radio Survey, we asked broadcasters how they are generating digital revenue, driving engagement and managing technology. See this webinar to find out what the most successful groups are doing in digital today and how you can replicate their success!
As part of our 2017 Digital Trends in Radio survey, we asked leaders in the radio broadcast industry how they manage technology at their radio stations. Check out this infographic to see how the highest performing radio groups manage technology.
Digital is no longer just a value added component for radio broadcasters. See this webinar to learn what your radio stations need to do to ensure success in the digital age.
620 CKRM is a radio station based out of Regina, Saskatchewan owned by Harvard Broadcasting. Check out this success story to learn how the station used SoCast's integrated platform to streamline its digital workflows and increase audience engagement.
After switching to SoCast, CKRM saw the following increase in metrics:
As part of our 2017 Digital Trends in Radio survey, we asked leaders in the radio broadcast industry how they are engaging with their audiences in digital today. Check out our infographic to learn how to increase your digital engagement
The key takeaways from our learnings:
As part of our 2017 Digital Trends in Radio survey, we asked leaders in the radio broadcast industry how they are driving digital revenue today. Get the infographic to see how you can increase your digital revenues.
Some highlights from our survey results:
UP! 99.3 is a Jim Pattison Broadcast Group based in Edmonton, Alberta. Prior to working with SoCast, UP! had a website that did not properly capture its brand and did not have strong audience engagement. After rebuilding their website on the SoCast platfrom, the team at UP! saw the following results:
Digital is a growing priority for radio broadcasters. By using an integrated Website, Mobile App and Social Media management tool, radio brands are able to increase engagement and connect with their audiences in new ways. Doing so will give broadcasters significant opportunities to grow their digital revenue.
The digital era is driving massive opportunities for audience engagement, revenue generation and brand impact. At SoCast, we work with major broadcast groups every day and are often asked to help navigate the regulatory waters of the digital era. It can be tricky to stay above-board, so we have assembled some ‘rules for Radio’.
There are a few areas that present a major challenge in the digital era:
More Radio groups are investing in Mobile Apps because they want to give their audience more quality time with their content. The attention of consumers is literally in the palm of their hand.
A Mobile App can:
The Digital Era is changing Radio. Are you ready?
To help you assess your digital planning and whether you have the necessary elements for success, we have created the 2017 Digital Checklist.
The checklist covers all 4 key areas of a strong Digital Strategy:
Radio is entering an exciting new era, and SoCast has identified 3 key trends in digital that radio should be acting on now:
Digital technology is positioned to make radio one of the most powerful content and monetization channels in media. Download this free eBook to see how these key digital trends from 2016 will impact the radio industry.
Advertisers are no longer spending in online vs offline silos. Radio must stop thinking about digital vs traditional advertising but rather treat them as an integrated unit.
In this White Paper we touch on:
More Radio groups whether they are a single station or cluster, are investing in Mobile Apps for Radio because they understand that the attention of consumers is literally in the palm of their hand.
A Powerful App for Radio:
Today, Radio has an incredible opportunity to extend the reach, shelf life, and value of on-air content by taking advantage of new technology.
In this White Paper we touch on:
The Digital Era is here to stay. Thus, the future belongs to those radio brands who are switched on for digital. Your success depends on whether you are prepared with a strategy and tool kit to thrive in this space.
To help you and your team assess whether you have all of the components you need to prosper, we have put together a checklist to help you identify your digital gaps and formulate a strategy to drive your radio brand’s digital success in the future.