Pattison Content Goes Digital Across 43 Stations in New Partnership with SoCast

TORONTO, April 12, 2017 SoCast has partnered with the Jim Pattison Broadcast Group to simplify and centralize digital operations for all 43 of its radio stations. The deal comes as SoCast continues to expand its services to radio brands across North America, making digital easy for radio broadcast brands through the unified management of web, mobile and social content.

 

Like many large broadcast groups, Pattison was facing the challenge of managing multiple suppliers and decentralized digital operations. This was impacting the brand’s ability to remain agile in the digital era, and limited Pattison’s potential for growing digital content and associated revenue.

 

The solution was partnering with SoCast, and now all 43 of the radio stations operated by Pattison can control their brand across all digital channels from one centralized platform. The intuitive tools provided by SoCast allow Pattison to maximize audience engagement, and extend their on-air radio programming content to the online and social media space. Not only does this present a more consistent brand, but it also strengthens Pattison’s digital advertising offerings and revenue opportunities.

 

“We are thrilled to have the Jim Pattison Broadcast Group as a member of our fast-growing family of SoCast partners. SoCast’s CMS solution will allow Pattison to easily distribute their premium programming and content to listeners and measure audience engagement, while creating new digital advertising opportunities for local and national companies.”

 

  • Elliott Hurst, CEO at SoCast

 

The Jim Pattison Broadcast group is now using SoCast to centralize their digital structure, unify their station branding, and create a coherent growth and monetization opportunity across their entire digital network. In harmonizing Radio branded content across the web, mobile and social, SoCast offers broadcast brands a solution that naturally extends on-air programming to maximize the audience experience of radio.

 

About SoCast

 

SoCast provides radio broadcasters with an easy way to transform their business into the digital age. We do this by providing a user-friendly, integrated suite of products, best-in-class coaching support and innovative approaches to drive revenue growth. Please visit www.SoCastDigital.com for more information.

 

About Jim Pattison Broadcast Group

 

The Jim Pattison Broadcast Group, with its head office in Kamloops, B.C. is the industry’s largest private, western-based broadcast group, currently operating 43 radio stations, as well as three conventional television stations in 21 different markets, in British Columbia, Alberta and Manitoba. Pattison Broadcasting is a proud division of the Jim Pattison Group, a diversified group of operating businesses, based in Vancouver, which has grown to become the second largest privately-held company in Canada. Please visit www.JimPattison.com and www.JPBroadcast.com for more information.

 

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