Monetizing Social Media for Radio

Posted by Elan Sibilia

Aug 31, 2016 9:55:31 AM

 

Recently the SoCast team and I had the opportunity to visit Austin for the TAB conference (Texas Association of Broadcasters). With SoCast delivering easy to use digital solutions for broadcasters, we naturally found the “Monetizing Social Media” seminar a must-see and joined the crowd.

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Topics: Social Media for Radio, Monetizing Social Media

5 Steps for Creating an Effective Facebook Post for Radio

Posted by Steven Borenstein

Aug 13, 2015 11:56:00 AM

3269308813_cbc7a9f734_zA local Toronto radio station, The Edge 102.1, consistently shares content that resonates with their audience. Through plenty of testing and by using the right tools, they’ve been able to determine the right mix of content and timing to produce high levels of engagement which increases website traffic and grows tune-ins.

The example below recaps a recent Facebook post that the station deployed which generated oustanding results.

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Topics: Social Media for Radio

Why Social Media is crucial for your Radio brands

Posted by Paul Miedzik

May 26, 2015 10:10:00 AM

Wasn’t Radio the first Social Network?

Deep inside radio’s DNA stems an epic track record of two-way conversations, compelling storytelling, and crowd sourcing. So, social media has to matter for radio, because it’s simply an extension of itself into the digital world. As most radio brands have already discovered that social brings ROI to their station, today we’ll look at why.  Here are the top four reasons why social media and radio are such a dynamic duo:

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Topics: Social Media for Radio

Social Media Tools that Help Radio Brands Grow

Posted by Paul Miedzik

May 19, 2015 10:07:00 AM

Congratulations! Your station or cluster has made the decision to invest in social and are now actively reaching out to your online community. At this point you have determined which platforms are essential for reaching your listeners and have created and coordinated your profiles. But to make the most of your new social efforts you’re going to need a solid plan of attack and a set of tools that will make your brand(s) stand out.

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Topics: Social Media for Radio

Meerkat & Periscope: What Radio brands should know

Posted by Paul Miedzik

May 13, 2015 2:52:00 PM

In the last month, live broadcasting apps Meerkat and Periscope have been the hot topic of discussion. While live streams and real time broadcasts have been used for years, the emergence of these apps have made the topic exiting again notably because they are ubiquitous to smart devices and social media. 

Both apps have achieved high levels of adoption in a short period, and surprisingly provide a high quality, and stable stream. 

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Topics: Social Media for Radio

What Radio Brands should focus on in 2015

Posted by Paul Miedzik

Mar 3, 2015 2:49:00 PM

With the digital planet becoming overpopulated with complex tools, strategies, and tactics for radio brands in 2015, it’s becoming increasingly harder not to overwhelm and demotivate your staff while trying to find the right tools to engage your listeners.

It’s time to get back to the basics and ensure your station’s foundation is solid before it introduces more intricate digital options.

Before you even consider upgrading to new or more advanced tools, there are 3 foundational elements that must be in order to succeed in 2015…

(And yes, you’ve heard them all before)

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Topics: Social Media for Radio

The Value of a Social Media Dashboard for Radio

Posted by Paul Miedzik

Feb 26, 2015 9:10:00 AM

The majority of people spend their time on social media, and not listening to your station. That’s the bottom line. Sadly, radio brands that have not taken digital media and social media seriously have already folded, or are on their way out. And those that have identified social media as an asset to their station know that there are numerous social networks that need to be managed and monitored to establish and retain valuable relationships with their listeners.

For this reason, single dashboard platforms are time-saving and cost-effective investments that help track your entire social and digital efforts. Here are the seven ways how a single social media dashboard for radio can bring value to your station:

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Topics: Social Media for Radio

8 Critical Components of an effective Social Media Presence

Posted by Calvin Barr

Feb 24, 2015 10:17:00 AM

Social Media is both a science and an art. Aesthetic platforms can bring in minimal traffic, while those that consistently drive likes, shares, and views may not result in long-term engagement. Audiences may judge both appearances and functionality but after a decade into the social media revolution, a lot has been learned about key components that help enhance social pages.

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Topics: Social Media for Radio

What You Need to Know About Facebook's (Latest) Policy Changes!

Posted by Calvin Barr

Jan 19, 2015 1:22:55 PM

There’s good news for socially-active brands trying to avoid spamming audiences. Facebook is going to do it for you. As a result of annual user surveys, the company announced  changes to its newsfeed algorithm, which will limit the reach of organically distributed promotional posts. The three post types include those that:  

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Topics: Social Media for Radio

5 Pickup Lines Your Digital Radio Tools Should Be Using On You!

Posted by Jeremy Wright

Nov 24, 2014 10:12:00 AM

Digital radio tools are plentiful, but once you’ve chosen one (especially a website management or member database tool), switching can be a huge chore – which is likely why your radio station is still using a website management tool (CMS) from the late 90s or early 2000's. Don’t worry, we aren’t tool-shaming you, it’s normal!

But because choosing a provider often means a long term relationship, we like to tell our potential clients to think of it like dating: if it works out, you’ll be together for a long time, so make sure to take the time to evaluate your potential future partner!

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Topics: Social Media for Radio

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