2018 Radio Show Recap: 7 Hottest Takeaways

Posted by Eric Eisen

Oct 5, 2018 11:21:46 AM

As an industry, radio has seen many new trends impact it over the past few years. From the rise in digital and social media to new engagement opportunities like voice activation and podcasts, it’s an ever-evolving business that can be difficult to stay on top of.

 

That’s why it’s great to get out and learn from others in the industry. What are people talking about? How are listeners engaging with radio stations? What’s important to advertisers today?

 

The SoCast team had the opportunity to go down to Orlando for the 2018 Radio Show and visit a ton of great panels and learn from others in the industry. So, in case you didn’t have the opportunity to go, or if you did and would like a recap of the hottest topics, we’ve distilled all of them for you right here. 

 

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Topics: Radio Show, Future of Radio, Digital Strategy for Radio

SoCast Digital Radio Client Testimonials

Posted by The SoCast Team

Nov 23, 2016 2:15:22 PM

The SoCast Radio Platform is the only Radio Website and Mobile App solution that drives social engagement to increase tune-ins and ad revenue.

 

Working with radio groups around the globe, SoCast has a large client base who readily attest to the benefits of working with the SoCast team.

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Topics: Radio Show

Digital Revenue: You're not Just in Radio Anymore

Posted by Elan Sibilia

Oct 18, 2016 9:45:00 AM

The Radio Show in Nashville has come and gone, and it seems there was one word on everybody's lips: REVENUE. And no wonder; radio faces some tough challenges around revenue generation. 

 

How do I get my guys to sell digital? How do I price it? Will selling digital take away from my terrestrial sales?

 

Easily nine out of ten conversations at the Radio Show revolved around how to monetize digital, and increase radio’s share of the local advertising pie. SoCast spoke with a large number of radio groups to try and answer these questions and reinforce one very important fact: you are no longer in the business of just selling radio.

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Topics: Radio Show

5 Technology Trends from the Radio Show

Posted by Sanford Liu

Oct 11, 2016 11:15:00 AM

The 2016 Radio Show showed reaffirmed to us just how rapidly radio is changing thanks to emerging trends in technology.

 

After its initial disruption of the industry, technology is now positioned to make radio one of the most powerful content and monetization channels in media today. At the Radio Show, we identified 5 key digital technology trends that are shifting and strengthening radio platforms.

 

Leading up to 2017, the application of these 5 technology trends will be absolutely crucial for every radio brand:

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Topics: Radio Show

5 Ways to Jumpstart Your Digital Growth

Posted by Eric Eisen

Oct 6, 2016 12:59:37 PM

The annual Radio Show in Nashville was an amazing experience, and for one big reason: for the first time years, the tone around digital growth was overwhelmingly positive.There is a new sense of optimism and increased momentum in the industry as it embraces digital. Conference sessions focusing on digital strategy, content and technology, all sparsely attended just a few years ago, are now standing room only, must-see events.

 

Radio is definitely entering an exciting new era. But what does this mean for your digital growth?

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Topics: Radio Show

Digital Leads the Way - My Top 3 Takeaways from The Radio Show 2016

Posted by Elliott Hurst

Sep 29, 2016 10:58:45 AM

Last week in Nashville, radio executives from around the world gathered at the Radio Show to participate in educational seminars, discover the latest in new technologies and to meet old friends, and new, to exchange stories of the future of the industry. 

 

It was a phenomenal event that brought radio's leaders and innovators together.

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Topics: Radio Show

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