Programmatic Digital Advertising: What is It and How Can It Increase Digital Revenue for Your Radio Stations

Posted by Eric Eisen

Nov 8, 2018 9:58:02 AM

As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising. 

 

So, first, what exactly is programmatic digital advertising?

 

This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation. 

 

And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years. 

 

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's, Programmatic Buying

SoCast Radio Show 2015 Highlights: New Revenue Streams for Broadcasters

Posted by Elliott Hurst

Nov 3, 2015 2:07:00 PM

This is the second part of our SoCast Radio Show 2015 Highlights series. Previously we spoke about the upcoming programmatic buying and automation trends affecting broadcasters. In this article we will be talking about generating new revenue streams for several digital personas in the broadcast landscape.

To view part one of this series, please click on the link here.

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Topics: Future of Radio, Programmatic Buying

SoCast Radio Show 2015 Highlights: Programmatic Buying & Automation

Posted by Elliott Hurst

Oct 26, 2015 3:31:00 PM

Since the launch of SoCast, the Digital Marketing Platform for Radio, we’ve been attending one of the best Radio focused conferences in the world, the Radio Show, sponsored by the NAB and the RAB in the United States. 

SoCast’s mission is to lead Radio to thrive in the digital era, just as Radio did during the broadcast era. The following is the first in a three part series detailing what we perceive to be the key themes of this year’s show, through the eyes of our vision for Radio; a vision where Radio emerges as local leaders of digital content and audience loyalty.

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Topics: Programmatic Buying, Automation

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