How to Monetize Your Mobile App

Posted by Sanford Liu

Oct 26, 2016 10:15:00 AM

With people spending on average 2 hours and 42 minutes on their mobile devices every day, radio stations are increasingly interested in developing their own mobile app. However, there are significant costs and development hours involved in creating a professional app; therefore, it is critical radio stations not just create, but also monetize mobile platforms in order to drive a return on investment.

 

SoCast has found there are 3 easy ways to monetize your radio station mobile app.

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Topics: mobile apps for radio

Apple Plans to Remove Radio Apps from the App Store

Posted by Paul Miedzik

Sep 14, 2016 1:17:36 PM

Recently, Apple informed their developer community crucial changes will be made to the App store, aimed at making it easier for users to find relevant and high-quality apps.

 

While this is positive for app consumers, radio groups may be experiencing an unwanted exit from the app store. 

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Topics: mobile apps for radio

Mobile Apps for Radio: 3 Things to Consider

Posted by Paul Miedzik

Jun 14, 2016 1:13:35 PM

If your Radio station is remotely interested in vying for the attention of your listeners on their smartphone, you’ll have to consider building a Mobile App so they have access to your Radio station's stream on their screen. This will make your brand accessible in today’s mobile landscape and prepared for the connected car and other technologies in the coming years. Today, listeners expect stations to have a mobile presence. 80% of time spent in smartphones is spent in App.

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Topics: mobile apps for radio

Why Advertisers Love Mobile Apps for Radio

Posted by Kat Harlton

May 31, 2016 2:18:47 PM

By investing in a Mobile App for your Radio station, you have access to the most valuable ad inventories in the digital marketplace. The problem with so many content based apps, is that they can never produce enough content for the user to consume, which spurs app burnout. Radio, which has content embedded in their DNA, doesn’t see this problem, which leaves listeners coming back to the app while growing impressions that entice advertisers to return.

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Topics: mobile apps for radio

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