Rules for Radio: Push Notifications

Posted by The SoCast Team

Feb 23, 2017 10:36:05 AM

 With the onset of 24/7 connectivity, Radio brands have the power to get their audience’s attention at all times, particularly through SMS and instant notifications.

 

Although there are some notable differences between these two channels, there are common guidelines that keep your Radio brand’s notification strategy both engaging and above-board.

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Topics: Legal

Rules for Radio: Email and Privacy

Posted by The SoCast Team

Feb 10, 2017 8:50:22 AM

Personal privacy is a major issue in the digital era, and one that Radio can’t afford to ignore. Collecting audience information, particularly personal contact information, is governed and strictly regulated. Just as third-party materials posted to a social media site may infringe copyright, any disclosure of confidential information, or posting of media without proper releases, can violate the privacy rights of individuals.

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Topics: Legal

Rules for Radio: Photos and Licensing

Posted by The SoCast Team

Feb 2, 2017 1:58:54 PM

The digital era is driving massive opportunities to radio brands around revenue generation, audience engagement and more; but this also brings an increased risk of encountering legal pitfalls. Social media and online publishing can be delicate when it comes to media and copyright law, but these tips will help you tread carefully around the use of photos and licensing.

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Topics: Legal

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