Programmatic Digital Advertising: What is It and How Can It Increase Digital Revenue for Your Radio Stations

Posted by Eric Eisen

Nov 8, 2018 9:58:02 AM

As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising. 

 

So, first, what exactly is programmatic digital advertising?

 

This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation. 

 

And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years. 

 

Read More

Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's, Programmatic Buying

The 4 Key Digital Channels You Need To Engage Your Radio Listeners

Posted by Eric Eisen

Oct 12, 2018 9:43:33 AM

In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat.

 

With this in mind, how does your radio station compete?

To keep your audience’s attention in the digital age, you need to engage them and provide them access to information and entertainment when and where they want it. The question is - how can you do this?

 

Here at SoCast, we’ve broken down the four key channels that you need to engage your radio listeners in digital. We’ll also provide you with some tactics you can use to connect with your audiences in these channels.

Read More

Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's

2017 Digital Checklist
Subscribe to our monthly newsletter & blog.

Digital Content Cheat Sheet for Radio

Recent Posts

SoCast Pattison Case Study