In Praise of the Broadcast Radio Licensing Model

Posted by Elliott Hurst

Jan 30, 2017 9:53:44 AM

 

One difference between “terrestrial” broadcasters and their Media-Tech, internet-only, digital start up counterparts, is that broadcasters must adhere to regulations set by licensing bodies. This means "terrestrial" broadcasters are accountable to these regulatory enforcers, namely the FCC in the United States, and the CRTC in Canada.  

 

 

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Topics: Future of Radio

eSports Content Ideas for Radio Brands

Posted by The SoCast Team

Dec 14, 2016 12:55:08 PM

The rise of competitive gaming or eSports is growing to become one of the biggest trends in entertainment for 2017. With eSports brand sponsorships set to reach roughly $128.2 million this year, radio is uniquely positioned to capitalize on incorporating this trend into their content strategy. Not only can eSports attract an extremely accessible online community, but advertisers are scrambling to get in front of this desirable audience demographic that radio can easily reach.

 

Getting involved in eSports can be easy for radio brands, provided they pick a level of commitment that the community will respect and respond to.

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Topics: Future of Radio

The Rise of eSports and Why It Matters to Radio

Posted by The SoCast Team

Dec 7, 2016 2:33:15 PM

You have probably noticed that video games make up a huge segment of the market, particularly when it comes to advertising campaigns and major budgets. But what you may not have noticed (yet) is the steady rise of competitive gaming or eSports, as they have slowly become one of the biggest trends in entertainment for 2017; and radio is no exception.

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Topics: Future of Radio

Radio Conference Showdown 2016

Posted by Paul Miedzik

Jun 21, 2016 3:21:29 PM

As innovators in the Radio lansdcape, SoCast has been travelling the world to meet Radio influencers, executives and groups at conferences to better impact and understand the current state of the Radio industry.

Recently our team has gone to the Worldwide Radio Show and Radiodays Europe conferences and created a "conference cheat sheet" just in case you're looking to attending them next year. We will also be activily participating at Conclave and the Radio Show this summer and invite you to meet us there!

Please leave a comment or reach out to us directly if you would like to meet our team at the upcoming conferences. 

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Topics: Future of Radio

When Bad Spots Hurt Good Stations

Posted by Sean Ross

Mar 24, 2016 10:32:14 AM

I set the radio buttons in my rental car. (Yes, it took a minute to find them.) I pulled on to the 405 Freeway. And for the next hour I found myself surprised by just how much I was really enjoying KIIS Los Angeles.

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Topics: Future of Radio

BBC Trading in a B for a C?

Posted by Elliott Hurst

Feb 17, 2016 12:39:07 PM


  “Is the The BBC dropping its television and radio divisions?” 

In a recent article by Digital Trends, the BBC is reported to be axing its television and radio divisions to streamline its broadcasts and offer more content and audience-led divisions. This is a pretty significant development for quite possibly the free world's best funded media company.

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Topics: Future of Radio

5 Things Software Vendors Should be Providing for Radio

Posted by Elliott Hurst

Nov 10, 2015 1:42:03 PM

Radio is no stranger to tech.  

Over the past decades, new technology has helped Radio stay lean, and maximize productivity without sacrificing on-air or brand quality. In fact, it could be argued that the best type of technology is the one that helps Radio minimize the effort spent on distractions so they can focus on doing what they do best: good Radio.

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Topics: Future of Radio, Digital Tools for Radio

SoCast Radio Show 2015 Highlights: New Revenue Streams for Broadcasters

Posted by Elliott Hurst

Nov 3, 2015 2:07:00 PM

This is the second part of our SoCast Radio Show 2015 Highlights series. Previously we spoke about the upcoming programmatic buying and automation trends affecting broadcasters. In this article we will be talking about generating new revenue streams for several digital personas in the broadcast landscape.

To view part one of this series, please click on the link here.

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Topics: Future of Radio, Programmatic Buying

Hey Radio! Before the Internet, the Blue Jays were #1 too!

Posted by Elliott Hurst

Sep 2, 2015 12:10:00 PM

Hey Radio! Before the internet, the Blue Jays were #1 too!I bought a radio today for the first time in I don't know how long. I never thought I would ever buy another radio in my life. In fact, I find myself constantly, amusingly in fact, having to explain the concept of Radio to my toddler when she keeps screaming for me to rewind the song while we are in the car. 

The notion of Radio to me, especially in my position as a software innovator for broadcasting, is at best a situation in flux. 

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Topics: Future of Radio

The Top Radio Companies that are Soaring Above Digital Radio Trends

Posted by Victoria Barbosa

Oct 28, 2014 11:00:00 AM

Around the globe, radio networks are struggling to drive ratings and revenue up. Through conventions, conferences, and independent research, brands are busy exploring how to adapt to a rapidly changing digital playing field.

Understanding the future of radio might feel like buying a house in a new neighbourhood. You may be unsure about the value, nervous about the investment, and constantly looking at comparable deals. Realistically, you’re hoping that what the trend reports say holds up.
Let’s take a look at two international broadcast leaders that aren’t just using digital, but thriving with it: Australia’s very own Southern Cross Austereo (SCA) and U.S-based Sinclair Broadcast Group.

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Topics: Future of Radio

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