Programmatic Digital Advertising: What is It and How Can It Increase Digital Revenue for Your Radio Stations

Posted by Eric Eisen

Nov 8, 2018 9:58:02 AM

As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising. 

 

So, first, what exactly is programmatic digital advertising?

 

This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation. 

 

And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years. 

 

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's, Programmatic Buying

The 4 Key Digital Channels You Need To Engage Your Radio Listeners

Posted by Eric Eisen

Oct 12, 2018 9:43:33 AM

In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat.

 

With this in mind, how does your radio station compete?

To keep your audience’s attention in the digital age, you need to engage them and provide them access to information and entertainment when and where they want it. The question is - how can you do this?

 

Here at SoCast, we’ve broken down the four key channels that you need to engage your radio listeners in digital. We’ll also provide you with some tactics you can use to connect with your audiences in these channels.

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's

2017 Digital Fitness Test

Posted by The SoCast Team

Jan 19, 2017 12:34:13 PM

It’s the start of a new year, and the ideal time to set ‘digital resolutions’ for your radio brand! But first, it’s important to assess your station’s current 'digital fitness'.

 

Like a personal trainer for your digital strategy, SoCast is here to help you reach your fitness goals and get your brand’s digital presence into shape.

 

To help you get started, we have created an easy Digital Fitness Test – this 5 minute assessment will give you insight into exactly where your fitness level lies.

 

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Topics: Digital Tools for Radio

Creating a Digital Strategy for Radio: Platforms

Posted by Paul Miedzik

Dec 9, 2015 2:01:29 PM

Successful organizations infuse digital in their culture & throughout the foundation of the "4Ps": People, Platform, Policy, and Process.

In this article we will focus on where you stand with respect to “PLATFORM” in your organization and determine if you are up to speed with the modern technology and the digital tools needed to thrive in today’s digital landscape.

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Topics: Digital Tools for Radio, Digital Strategy for Radio

5 Things Software Vendors Should be Providing for Radio

Posted by Elliott Hurst

Nov 10, 2015 1:42:03 PM

Radio is no stranger to tech.  

Over the past decades, new technology has helped Radio stay lean, and maximize productivity without sacrificing on-air or brand quality. In fact, it could be argued that the best type of technology is the one that helps Radio minimize the effort spent on distractions so they can focus on doing what they do best: good Radio.

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Topics: Future of Radio, Digital Tools for Radio

The Importance of Bounce Rates for Radio Websites

Posted by Elliott Hurst

Sep 16, 2015 1:11:00 PM

Why should you care about bounce rates?

Because bounce rates are just one clear example of the difference between being a flat broadcaster, happy with flat sales, or a growth broadcaster, striving to grow their business. 

At SoCast, we don't just want Radio to survive in the digital era, we want Radio to thrive in it. To do that, Radio must continue to embrace the clearest path to growth: digital sales.

Radio built a legacy media on the transmitter, but to extend that legacy, they must now embrace the digital arena. 

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Topics: Digital Tools for Radio

5 Free Digital Tools Your Boss Will Love

Posted by Calvin Barr

Dec 2, 2014 9:25:00 AM

 

Investing in digital marketing can feel unpredictable. Ever-growing volumes of online chatter are making it harder for individual brands to stand out, while traditional advertising methods that target broadly and lack detailed impact measurements are losing relevance. Understanding precisely what consumers respond to online is becoming a higher priority than ever. Although there’s no one-size-fits-all approach, the online world has no shortage of techniques for establishing and evaluating one’s digital presence. 

To start or accelerate your digital radio growth, check out these five free tools and this infographic on the ROI of digital radio:

 

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Topics: Digital Tools for Radio

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