In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat.
With this in mind, how does your radio station compete?
To keep your audience’s attention in the digital age, you need to engage them and provide them access to information and entertainment when and where they want it. The question is - how can you do this?
Here at SoCast, we’ve broken down the four key channels that you need to engage your radio listeners in digital. We’ll also provide you with some tactics you can use to connect with your audiences in these channels.