Programmatic Digital Advertising: What is It and How Can It Increase Digital Revenue for Your Radio Stations

Posted by Eric Eisen

Nov 8, 2018 9:58:02 AM

As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising. 

 

So, first, what exactly is programmatic digital advertising?

 

This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation. 

 

And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years. 

 

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's, Programmatic Buying

The 4 Key Digital Channels You Need To Engage Your Radio Listeners

Posted by Eric Eisen

Oct 12, 2018 9:43:33 AM

In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat.

 

With this in mind, how does your radio station compete?

To keep your audience’s attention in the digital age, you need to engage them and provide them access to information and entertainment when and where they want it. The question is - how can you do this?

 

Here at SoCast, we’ve broken down the four key channels that you need to engage your radio listeners in digital. We’ll also provide you with some tactics you can use to connect with your audiences in these channels.

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's

2018 Radio Show Recap: 7 Hottest Takeaways

Posted by Eric Eisen

Oct 5, 2018 11:21:46 AM

As an industry, radio has seen many new trends impact it over the past few years. From the rise in digital and social media to new engagement opportunities like voice activation and podcasts, it’s an ever-evolving business that can be difficult to stay on top of.

 

That’s why it’s great to get out and learn from others in the industry. What are people talking about? How are listeners engaging with radio stations? What’s important to advertisers today?

 

The SoCast team had the opportunity to go down to Orlando for the 2018 Radio Show and visit a ton of great panels and learn from others in the industry. So, in case you didn’t have the opportunity to go, or if you did and would like a recap of the hottest topics, we’ve distilled all of them for you right here. 

 

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Topics: Radio Show, Future of Radio, Digital Strategy for Radio

How Mobile Can Accelerate Your Radio Station's Digital Growth

Posted by Symon Edmonds

Jul 27, 2017 9:42:09 AM

The potential of digital to help radio grow is exploding and it is indeed critical for the industry’s continued success. As a broadcaster, you need to be doing everything that you can to take advantage of this trend. This recent article from Inside Radio highlights a PwC study stating that digital’s total share of radio ad sales will increase from 8.2% today to 10.7% in 2021, reinforcing the importance of digital to our industry.

                    

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Topics: Digital Strategy for Radio

3 Ways Digital Can Amplify the Power of Your Radio Station’s Events

Posted by Symon Edmonds

Jul 20, 2017 10:47:24 AM

People live for experiences. As a radio broadcaster, if you want to connect with your audiences, you need to provide experiences that they will value. A fantastic method for doing this is through your radio station’s events.

 

In the past week, we noticed a couple of articles that highlighted the importance of hosting events and the revenue and engagement opportunities that they create. The first article focuses on how performance spaces can be strong revenue generators while the second article focuses on how events can serve to build your brand as well as generate revenue. 

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Topics: Digital Strategy for Radio

3 of our Favorite News Stories from Radio this Week (And What You Need to Know)

Posted by Symon Edmonds

Jun 29, 2017 10:35:30 AM

With the continuous evolution in technology for radio, exciting opportunities in digital abound. This week, we wanted to take a look at some of the news that jumped out at us concerning digital in our industry and share our thoughts with you. 

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Topics: Digital Strategy for Radio

Digital Resolutions for Radio in 2017

Posted by The SoCast Team

Jan 11, 2017 3:58:41 PM

With the start of a new year, particularly one that will feature competing digital trends in the radio industry, it’s an excellent time to set a few resolutions for your radio brand. Focusing on just a few key digital components can have a huge impact this year. Since we specialize in leveraging digital technology to help build brand audience and engagement, SoCast has found some great basic ‘digital resolutions’ that almost any brand can (and should) stick to for 2017.

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Topics: Digital Strategy for Radio

Radio in the Digital Era

Posted by Eric Eisen

Nov 10, 2016 10:05:00 AM

At the recent Radio Show in Nashville, SoCast hosted a panel discussion featuring four industry leaders to discuss radio in the digital era. Along with an insider perspective on the radio industry today, the panel provides an essential checklist for digital success in 2017.

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Topics: Digital Strategy for Radio

An Inside Look at the Impact of Digital on Radio

Posted by Eric Eisen

Nov 2, 2016 11:05:00 AM

In a recent blog, Digital Leads the Way – My Top 3 Takeaways from RAB, SoCast Founder and CEO Elliott Hurst discusses how radio brands are taking a major step forward by transitioning to digital. Radio is now seeing digital as an opportunity to reach audiences in new ways, and to drive incremental advertising revenue growth.

 

To gain insight from a radio station’s perspective, SoCast interviewed Bud Walters (President and Owner) and Todd Stapleton (General Manager) of the Cromwell Radio Group, to get their opinions on how digital is impacting the radio industry.

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Topics: Digital Strategy for Radio

The Risks of Going In-house with your Radio Station Website

Posted by Elliott Hurst

Mar 2, 2016 2:46:26 AM

 

“We launched a major promo integrated with our Radio websites and apps, and one day nothing seemed to work. The webmaster who put it all together quit a month ago and the new guy can’t figure it out. The client wanted answers. We were screwed.”

Whether you’re a PD, account manager, or the VP of Sales, this would be a nightmare scenario if the failure happened at the broadcast tower level and there was intermittent outages ”on-air”.

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Topics: Digital Strategy for Radio

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