How Mobile Can Accelerate Your Radio Station's Digital Growth

Posted by Symon Edmonds

Jul 27, 2017 9:42:09 AM

The potential of digital to help radio grow is exploding and it is indeed critical for the industry’s continued success. As a broadcaster, you need to be doing everything that you can to take advantage of this trend. This recent article from Inside Radio highlights a PwC study stating that digital’s total share of radio ad sales will increase from 8.2% today to 10.7% in 2021, reinforcing the importance of digital to our industry.

                    

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Topics: Digital Strategy for Radio

3 Ways Digital Can Amplify the Power of Your Radio Station’s Events

Posted by Symon Edmonds

Jul 20, 2017 10:47:24 AM

People live for experiences. As a radio broadcaster, if you want to connect with your audiences, you need to provide experiences that they will value. A fantastic method for doing this is through your radio station’s events.

 

In the past week, we noticed a couple of articles that highlighted the importance of hosting events and the revenue and engagement opportunities that they create. The first article focuses on how performance spaces can be strong revenue generators while the second article focuses on how events can serve to build your brand as well as generate revenue. 

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Topics: Digital Strategy for Radio

3 of our Favorite News Stories from Radio this Week (And What You Need to Know)

Posted by Symon Edmonds

Jun 29, 2017 10:35:30 AM

With the continuous evolution in technology for radio, exciting opportunities in digital abound. This week, we wanted to take a look at some of the news that jumped out at us concerning digital in our industry and share our thoughts with you. 

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Topics: Digital Strategy for Radio

Digital Resolutions for Radio in 2017

Posted by The SoCast Team

Jan 11, 2017 3:58:41 PM

With the start of a new year, particularly one that will feature competing digital trends in the radio industry, it’s an excellent time to set a few resolutions for your radio brand. Focusing on just a few key digital components can have a huge impact this year. Since we specialize in leveraging digital technology to help build brand audience and engagement, SoCast has found some great basic ‘digital resolutions’ that almost any brand can (and should) stick to for 2017.

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Topics: Digital Strategy for Radio

Radio in the Digital Era

Posted by Eric Eisen

Nov 10, 2016 10:05:00 AM

At the recent Radio Show in Nashville, SoCast hosted a panel discussion featuring four industry leaders to discuss radio in the digital era. Along with an insider perspective on the radio industry today, the panel provides an essential checklist for digital success in 2017.

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Topics: Digital Strategy for Radio

An Inside Look at the Impact of Digital on Radio

Posted by Eric Eisen

Nov 2, 2016 11:05:00 AM

In a recent blog, Digital Leads the Way – My Top 3 Takeaways from RAB, SoCast Founder and CEO Elliott Hurst discusses how radio brands are taking a major step forward by transitioning to digital. Radio is now seeing digital as an opportunity to reach audiences in new ways, and to drive incremental advertising revenue growth.

 

To gain insight from a radio station’s perspective, SoCast interviewed Bud Walters (President and Owner) and Todd Stapleton (General Manager) of the Cromwell Radio Group, to get their opinions on how digital is impacting the radio industry.

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Topics: Digital Strategy for Radio

The Risks of Going In-house with your Radio Station Website

Posted by Elliott Hurst

Mar 2, 2016 2:46:26 AM

 

“We launched a major promo integrated with our Radio websites and apps, and one day nothing seemed to work. The webmaster who put it all together quit a month ago and the new guy can’t figure it out. The client wanted answers. We were screwed.”

Whether you’re a PD, account manager, or the VP of Sales, this would be a nightmare scenario if the failure happened at the broadcast tower level and there was intermittent outages ”on-air”.

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Topics: Digital Strategy for Radio

Creating a Digital Strategy for Radio: Platforms

Posted by Paul Miedzik

Dec 9, 2015 2:01:29 PM

Successful organizations infuse digital in their culture & throughout the foundation of the "4Ps": People, Platform, Policy, and Process.

In this article we will focus on where you stand with respect to “PLATFORM” in your organization and determine if you are up to speed with the modern technology and the digital tools needed to thrive in today’s digital landscape.

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Topics: Digital Tools for Radio, Digital Strategy for Radio

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