Discussing Digital Strategy for Radio: Three Minutes With Todd Stapleton

Posted by Symon Edmonds

Oct 25, 2017 10:31:51 AM

At SoCast, we believe that the best way to learn how to grow digital for radio is to talk to people who are actually, you know, doing it.

 

In this edition of Three Minutes With, we speak with one of our superstar clients, Todd Stapleton, GM of Vandalia Radio. Why do we consider Todd one of our superstar clients? Vandalia Radio consistently has over 100,000 website visitors per month on the SoCast platform despite a local population of only 7,000. (You can learn more about how he does that here.)

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Discussing Digital Strategy for Radio: Three Minutes With Halley Phillips

Posted by Symon Edmonds

Oct 18, 2017 11:03:00 AM

At SoCast, we figured that the best way to learn about new trends in digital for radio is to talk to the people who are impacted by these trends every day. That’s why we’re launching this new video series - 3 Minutes With, where we interview influencers across the radio broadcast industry to learn about their strategies in digital and how the medium will impact radio. We’ll also include our two cents on what they have to say.

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Opinion: How to Get Apple to "Turn on the FM Chips" in Their Smartphones

Posted by Symon Edmonds

Oct 12, 2017 9:52:02 AM

At SoCast, we always strive to keep you up to date with the latest trends regarding digital in the radio industry. In recent news, due to the recent havoc created by natural disasters, American politicians have called on smartphone providers to enable the FM radio feature on their devices This week, our CEO Elliott Hurst shares his thoughts on the story, which you can find here. 

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3 Big News Stories from Radio This Week - What You Need to Know

Posted by Symon Edmonds

Sep 27, 2017 11:25:50 AM

Digital changes fast and there are always new learnings and development in the space. It is certainly exciting, but we also know that it can be hard to keep up with sometimes.

 

That’s why at SoCast we are breaking it down for you.This week we are taking a look at three big news stories across the industry concerning digital. We’re giving you our thoughts and distilling the key takeaways for your radio stations.

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Digital Growth for Radio - Key Takeaways from On-Air to Line, SoCast’s 2017 Radio Show Panel Discussion

Posted by Symon Edmonds

Sep 20, 2017 1:00:55 PM

The 2017 Radio Show was another great conference with lots of insightful learnings for radio, especially in digital. This year, SoCast was fortunate enough to once again host a panel discussion - On-Air to Online: A Checklist to Accelerate Your Digital Growth. 

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Ideas to Grow Digital Revenue and Engagement from the 2017 Radio Show

Posted by Symon Edmonds

Sep 14, 2017 1:38:20 PM

The Radio Show is always a ton of fun and full of great insights. Even if you were lucky enough to attend, it’s impossible to see everything. We had five members of the SoCast team at the conference this year, so we were able to divide and conquer to collect the most meaningful insights for you.

 

In this blog post, we outline practical ideas to grow digital revenue and engagement for at your radio stations that we learned at the 2017 Radio Show. 

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The 2017 Radio Show - 3 Big Trends in 3 Tweets

Posted by Symon Edmonds

Sep 12, 2017 12:02:28 PM

It was another fantastic year for the Radio Show last week. The 2017 edition of the conference, produced by NAB and RAB, featured a lot of great learnings and insightful sessions for radio. SoCast once again had the pleasure of going down and sponsoring the event, also enjoying all that Austin had to offer. 

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SoCast's Faces for Radio - Todd Stapleton, General Manager at Vandalia Radio

Posted by Symon Edmonds

Aug 30, 2017 9:51:50 AM

Welcome to the second edition of SoCast’s Faces for Radio where we interview experts from the radio industry to talk about digital. This month. We’re interviewing Todd Stapleton, General Manager at Vandalia Radio, a SoCast client based in Vandalia, Illinois. Vandalia Radio’s story is actually amazing, since they regularly do over 100,000 page views per month despite their town only having a population of 7,000. They do this by acting as the primary local news source for their town, providing information on local sports, weather, traffic and obituaries. Read on to learn more about Vandalia Radio’s strategies. 

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What We Learned from Our 2017 Digital Trends in Radio Survey

Posted by Symon Edmonds

Aug 15, 2017 1:28:30 PM

We all know how important digital is for the evolution and growth of radio. We’re also well aware of changes in listener habits, such as the rise in podcasting. This information helps radio identify new opportunities and capitalize on trends in the future.

 

However, did anyone stop to think about how radio stations themselves are managing digital? Well, that’s exactly what we did with our 2017 Digital Trends in Radio Survey, where we surveyed nearly 200 professionals in broadcasting to learn how they are managing digital revenue, engagement and technology at their radio stations to set some benchmarks for our industry. 

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Hooking Your Radio Audience with Original Podcasts

Posted by Symon Edmonds

Aug 10, 2017 10:45:00 AM

Great content is the best way to drive engagement with your audience. In this article, we’re taking a look at Spotify’s move into original podcasts and what radio can learn from it.

 

Earlier this year, Spotify announced that it would be adding several new podcasts to its Spotify Originals selection. These shows include a variety of different podcasts such as those about important moments in music history and mockumentaries about people trying to become the next big DJ.

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Topics: Podcasting

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