Mobile apps can be a huge revenue and engagement play for your radio stations. With listeners now spending more time on mobile devices than they do on desktop computers and US mobile ad spending expected to grow 17% annually until the end of 2020, as a radio broadcaster, you need to be doing everything that you can to engage and monetize your audiences in mobile.
Dec 14, 2017 10:25:58 AM
Dec 7, 2017 11:58:53 AM
With the holiday season nearly upon us, we are also now looking towards 2018. All the holiday and year-end hustle and bustle going on at your radio stations can make it easy to lose the forest for the trees. Keeping that in mind, we wanted to take a step back and take a look at what your radio stations should be focusing on in digital in the new year.
Nov 28, 2017 9:47:12 AM
As the holiday season draws near, I’m sure all your radio minds are clicking with ways that you can create engaging content for your listeners that fits the theme. After all, the winter holidays bring an air an excitement that provide a great opportunity for you to connect with your listeners. So, what are some of the things you can do to ensure that you are connecting with your audience the best you can this holiday season?
Nov 16, 2017 11:00:16 AM
Welcome to the latest edition of Three Minutes With, where we interview leaders from the radio industry to give you insights about how to grow in digital. We always strive to bring you the most useful tactics to grow in digital, and we figure that there is no better way to do that than to talk to the people who are spearheading digital growth at their companies. This week, we are joined by Amy Stroud, Executive Vice President at Forcht Broadcasting, who has recently partnered with SoCast to build websites and accelerate digital growth for all 25 of their radio stations.
Nov 8, 2017 4:04:12 PM
Welcome to the third edition of SoCast’s Faces for Radio, where we interview people from across the radio industry about digital. This time we are joined by Dave Farough, a programming and talent coach with an impressive resume, working as the VP of Brands, Programming and Media at Corus Entertainment.
Nov 1, 2017 10:15:35 AM
Welcome to yet another edition of 3 Minutes With, our video blog series where we interview influencers from across radio.
This week, we are joined by Ashley MacDonald, Director of Sales at Maritime Broadcasting System to discuss her company’s strategies in digital and how the medium will impact the broadcast industry.
Oct 25, 2017 10:31:51 AM
At SoCast, we believe that the best way to learn how to grow digital for radio is to talk to people who are actually, you know, doing it.
In this edition of Three Minutes With, we speak with one of our superstar clients, Todd Stapleton, GM of Vandalia Radio. Why do we consider Todd one of our superstar clients? Vandalia Radio consistently has over 100,000 website visitors per month on the SoCast platform despite a local population of only 7,000. (You can learn more about how he does that here.)
Oct 18, 2017 11:03:00 AM
At SoCast, we figured that the best way to learn about new trends in digital for radio is to talk to the people who are impacted by these trends every day. That’s why we’re launching this new video series - 3 Minutes With, where we interview influencers across the radio broadcast industry to learn about their strategies in digital and how the medium will impact radio. We’ll also include our two cents on what they have to say.
Oct 12, 2017 9:52:02 AM
At SoCast, we always strive to keep you up to date with the latest trends regarding digital in the radio industry. In recent news, due to the recent havoc created by natural disasters, American politicians have called on smartphone providers to enable the FM radio feature on their devices This week, our CEO Elliott Hurst shares his thoughts on the story, which you can find here.
Sep 27, 2017 11:25:50 AM
Digital changes fast and there are always new learnings and development in the space. It is certainly exciting, but we also know that it can be hard to keep up with sometimes.
That’s why at SoCast we are breaking it down for you.This week we are taking a look at three big news stories across the industry concerning digital. We’re giving you our thoughts and distilling the key takeaways for your radio stations.