Kat Harlton

Recent Posts

5 Elements Every Sports Radio Website Should Have

Posted by Kat Harlton

Mar 22, 2018 11:56:00 AM

Over my past 5 years at SoCast I've spent a lot of time both building websites and looking at terrible ones. One of the biggest trends I've noticed is how easily website creators skip over the most basic needs of their visitors. Sports Radio is in an extremely unique position in that it has the opportunity to be a one stop shop for local sports as well as provide in-depth coverage and analysis on major sports news.

 

Here are 5 basic elements that I look for on every Sports Radio Website:  

 

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Why Advertisers Love Mobile Apps for Radio

Posted by Kat Harlton

May 31, 2016 2:18:47 PM

By investing in a Mobile App for your Radio station, you have access to the most valuable ad inventories in the digital marketplace. The problem with so many content based apps, is that they can never produce enough content for the user to consume, which spurs app burnout. Radio, which has content embedded in their DNA, doesn’t see this problem, which leaves listeners coming back to the app while growing impressions that entice advertisers to return.

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Topics: mobile apps for radio

SoCast Releases Industry-Leading Social Monitoring Tool: SmartStreams

Posted by Kat Harlton

Jun 19, 2014 5:46:00 AM

Recently, SoCast released “Smart Streams”, a powerful new addition to the already successful digital marketing platform for broadcasters. This feature allows stations to pull up live analytics from social networks so broadcasters can assess engagement in real time, easily publish useful content, and save time for employees, by giving them the tools needed to understand their live audience. 

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Topics: News & Events

SoCast Continues Growth, Announces Pattison Group, and Appoints Jeremy Wright as SVP of Marketing

Posted by Kat Harlton

Jun 4, 2014 5:37:00 AM

New Clients, New Hires, SoCast Continues to Add to the Canadian Radio Market

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Topics: News & Events

4 Blogging Tips for Radio Stations

Posted by Kat Harlton

Jun 14, 2013 6:33:11 AM

Written By: Kat Harlton

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Topics: Blog

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