Eric Eisen

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Programmatic Digital Advertising: What is It and How Can It Increase Digital Revenue for Your Radio Stations

Posted by Eric Eisen

Nov 8, 2018 9:58:02 AM

As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising. 

 

So, first, what exactly is programmatic digital advertising?

 

This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation. 

 

And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years. 

 

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's, Programmatic Buying

The 4 Key Digital Channels You Need To Engage Your Radio Listeners

Posted by Eric Eisen

Oct 12, 2018 9:43:33 AM

In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat.

 

With this in mind, how does your radio station compete?

To keep your audience’s attention in the digital age, you need to engage them and provide them access to information and entertainment when and where they want it. The question is - how can you do this?

 

Here at SoCast, we’ve broken down the four key channels that you need to engage your radio listeners in digital. We’ll also provide you with some tactics you can use to connect with your audiences in these channels.

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's

2018 Radio Show Recap: 7 Hottest Takeaways

Posted by Eric Eisen

Oct 5, 2018 11:21:46 AM

As an industry, radio has seen many new trends impact it over the past few years. From the rise in digital and social media to new engagement opportunities like voice activation and podcasts, it’s an ever-evolving business that can be difficult to stay on top of.

 

That’s why it’s great to get out and learn from others in the industry. What are people talking about? How are listeners engaging with radio stations? What’s important to advertisers today?

 

The SoCast team had the opportunity to go down to Orlando for the 2018 Radio Show and visit a ton of great panels and learn from others in the industry. So, in case you didn’t have the opportunity to go, or if you did and would like a recap of the hottest topics, we’ve distilled all of them for you right here. 

 

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Topics: Radio Show, Future of Radio, Digital Strategy for Radio

Radio in the Digital Era

Posted by Eric Eisen

Nov 10, 2016 10:05:00 AM

At the recent Radio Show in Nashville, SoCast hosted a panel discussion featuring four industry leaders to discuss radio in the digital era. Along with an insider perspective on the radio industry today, the panel provides an essential checklist for digital success in 2017.

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Topics: Digital Strategy for Radio

An Inside Look at the Impact of Digital on Radio

Posted by Eric Eisen

Nov 2, 2016 11:05:00 AM

In a recent blog, Digital Leads the Way – My Top 3 Takeaways from RAB, SoCast Founder and CEO Elliott Hurst discusses how radio brands are taking a major step forward by transitioning to digital. Radio is now seeing digital as an opportunity to reach audiences in new ways, and to drive incremental advertising revenue growth.

 

To gain insight from a radio station’s perspective, SoCast interviewed Bud Walters (President and Owner) and Todd Stapleton (General Manager) of the Cromwell Radio Group, to get their opinions on how digital is impacting the radio industry.

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Topics: Digital Strategy for Radio

5 Ways to Jumpstart Your Digital Growth

Posted by Eric Eisen

Oct 6, 2016 12:59:37 PM

The annual Radio Show in Nashville was an amazing experience, and for one big reason: for the first time years, the tone around digital growth was overwhelmingly positive.There is a new sense of optimism and increased momentum in the industry as it embraces digital. Conference sessions focusing on digital strategy, content and technology, all sparsely attended just a few years ago, are now standing room only, must-see events.

 

Radio is definitely entering an exciting new era. But what does this mean for your digital growth?

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Topics: Radio Show

Meet SoCast at the 2015 Radio Show in Atlanta

Posted by Eric Eisen

Sep 8, 2015 1:27:38 PM

The SoCast team will be at the 2015 Radio Show in Atlanta. Join us on Sept 30th to Oct 2nd to talk about the future of radio and the solutions that radio brands can use to increase revenue and boost tuning.

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Topics: Conference Outreach

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