5 Elements Every Sports Radio Website Should Have

Posted by Kat Harlton

Mar 22, 2018 11:56:00 AM

Over my past 5 years at SoCast I've spent a lot of time both building websites and looking at terrible ones. One of the biggest trends I've noticed is how easily website creators skip over the most basic needs of their visitors. Sports Radio is in an extremely unique position in that it has the opportunity to be a one stop shop for local sports as well as provide in-depth coverage and analysis on major sports news.

 

Here are 5 basic elements that I look for on every Sports Radio Website:  

 

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How to Use Push Notifications to Engage Your Radio Audience in Mobile

Posted by Symon Edmonds

Dec 14, 2017 10:25:58 AM

Mobile apps can be a huge revenue and engagement play for your radio stations. With listeners now spending more time on mobile devices than they do on desktop computers and US mobile ad spending expected to grow 17% annually until the end of 2020, as a radio broadcaster, you need to be doing everything that you can to engage and monetize your audiences in mobile.

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How You Can Tackle the Three Largest Digital Trends for Radio in 2018

Posted by Symon Edmonds

Dec 7, 2017 11:58:53 AM

With the holiday season nearly upon us, we are also now looking towards 2018. All the holiday and year-end hustle and bustle going on at your radio stations can make it easy to lose the forest for the trees. Keeping that in mind, we wanted to take a step back and take a look at what your radio stations should be focusing on in digital in the new year. 

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Four Ways to Produce Excellent Digital Content for Radio This Holiday Season

Posted by Symon Edmonds

Nov 28, 2017 9:47:12 AM

As the holiday season draws near, I’m sure all your radio minds are clicking with ways that you can create engaging content for your listeners that fits the theme. After all, the winter holidays bring an air an excitement that provide a great opportunity for you to connect with your listeners. So, what are some of the things you can do to ensure that you are connecting with your audience the best you can this holiday season?

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Discussing Digital Strategy for Radio: Three Minutes With Amy Stroud

Posted by Symon Edmonds

Nov 16, 2017 11:00:16 AM

Welcome to the latest edition of Three Minutes With, where we interview leaders from the radio industry to give you insights about how to grow in digital. We always strive to bring you the most useful tactics to grow in digital, and we figure that there is no better way to do that than to talk to the people who are spearheading digital growth at their companies. This week, we are joined by Amy Stroud, Executive Vice President at Forcht Broadcasting, who has recently partnered with SoCast to build websites and accelerate digital growth for all 25 of their radio stations.

 

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SoCast's Faces for Radio - Dave Farough

Posted by Symon Edmonds

Nov 8, 2017 4:04:12 PM

Welcome to the third edition of SoCast’s Faces for Radio, where we interview people from across the radio industry about digital. This time we are joined by Dave Farough, a programming and talent coach with an impressive resume, working as the VP of Brands, Programming and Media at Corus Entertainment.      

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Discussing Digital Strategy for Radio: Three Minutes With Ashley MacDonald

Posted by Symon Edmonds

Nov 1, 2017 10:15:35 AM

Welcome to yet another edition of 3 Minutes With, our video blog series where we interview influencers from across radio.

 

This week, we are joined by Ashley MacDonald, Director of Sales at Maritime Broadcasting System to discuss her company’s strategies in digital and how the medium will impact the broadcast industry.

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Discussing Digital Strategy for Radio: Three Minutes With Todd Stapleton

Posted by Symon Edmonds

Oct 25, 2017 10:31:51 AM

At SoCast, we believe that the best way to learn how to grow digital for radio is to talk to people who are actually, you know, doing it.

 

In this edition of Three Minutes With, we speak with one of our superstar clients, Todd Stapleton, GM of Vandalia Radio. Why do we consider Todd one of our superstar clients? Vandalia Radio consistently has over 100,000 website visitors per month on the SoCast platform despite a local population of only 7,000. (You can learn more about how he does that here.)

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Discussing Digital Strategy for Radio: Three Minutes With Halley Phillips

Posted by Symon Edmonds

Oct 18, 2017 11:03:00 AM

At SoCast, we figured that the best way to learn about new trends in digital for radio is to talk to the people who are impacted by these trends every day. That’s why we’re launching this new video series - 3 Minutes With, where we interview influencers across the radio broadcast industry to learn about their strategies in digital and how the medium will impact radio. We’ll also include our two cents on what they have to say.

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Opinion: How to Get Apple to "Turn on the FM Chips" in Their Smartphones

Posted by Symon Edmonds

Oct 12, 2017 9:52:02 AM

At SoCast, we always strive to keep you up to date with the latest trends regarding digital in the radio industry. In recent news, due to the recent havoc created by natural disasters, American politicians have called on smartphone providers to enable the FM radio feature on their devices This week, our CEO Elliott Hurst shares his thoughts on the story, which you can find here. 

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