Programmatic Digital Advertising: What is It and How Can It Increase Digital Revenue for Your Radio Stations

Posted by Eric Eisen

Nov 8, 2018 9:58:02 AM

As we’ve stated before here at SoCast, digital is the pathway to revenue growth for radio. New technologies are constantly emerging to help you grow digital revenue at your radio stations. One of those trends, is programmatic digital advertising. 

 

So, first, what exactly is programmatic digital advertising?

 

This ad model, essentially, is a way of buying digital ad space via software, rather than through human negotiation. 

 

And, it’s certainly something that’s making a lot of headway, as programmatic spending is expected to double in the next 3 years. 

 

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's, Programmatic Buying

The 4 Key Digital Channels You Need To Engage Your Radio Listeners

Posted by Eric Eisen

Oct 12, 2018 9:43:33 AM

In recent years, radio audiences have been heading more towards digital channels. As evidence of this, in the first half of 2018, online music streams grew by over 118 billion. Additionally, digital revenues for radio grew 13.4% in 2017 while on-air revenues remained relatively flat.

 

With this in mind, how does your radio station compete?

To keep your audience’s attention in the digital age, you need to engage them and provide them access to information and entertainment when and where they want it. The question is - how can you do this?

 

Here at SoCast, we’ve broken down the four key channels that you need to engage your radio listeners in digital. We’ll also provide you with some tactics you can use to connect with your audiences in these channels.

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Topics: Digital Strategy for Radio, Digital Tools for Radio, How-To's

2018 Radio Show Recap: 7 Hottest Takeaways

Posted by Eric Eisen

Oct 5, 2018 11:21:46 AM

As an industry, radio has seen many new trends impact it over the past few years. From the rise in digital and social media to new engagement opportunities like voice activation and podcasts, it’s an ever-evolving business that can be difficult to stay on top of.

 

That’s why it’s great to get out and learn from others in the industry. What are people talking about? How are listeners engaging with radio stations? What’s important to advertisers today?

 

The SoCast team had the opportunity to go down to Orlando for the 2018 Radio Show and visit a ton of great panels and learn from others in the industry. So, in case you didn’t have the opportunity to go, or if you did and would like a recap of the hottest topics, we’ve distilled all of them for you right here. 

 

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Topics: Radio Show, Future of Radio, Digital Strategy for Radio

5 Elements Every Sports Radio Website Should Have

Posted by Kat Harlton

Mar 22, 2018 11:56:00 AM

Over my past 5 years at SoCast I've spent a lot of time both building websites and looking at terrible ones. One of the biggest trends I've noticed is how easily website creators skip over the most basic needs of their visitors. Sports Radio is in an extremely unique position in that it has the opportunity to be a one stop shop for local sports as well as provide in-depth coverage and analysis on major sports news.

 

Here are 5 basic elements that I look for on every Sports Radio Website:  

 

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How to Use Push Notifications to Engage Your Radio Audience in Mobile

Posted by Symon Edmonds

Dec 14, 2017 10:25:58 AM

Mobile apps can be a huge revenue and engagement play for your radio stations. With listeners now spending more time on mobile devices than they do on desktop computers and US mobile ad spending expected to grow 17% annually until the end of 2020, as a radio broadcaster, you need to be doing everything that you can to engage and monetize your audiences in mobile.

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How You Can Tackle the Three Largest Digital Trends for Radio in 2018

Posted by Symon Edmonds

Dec 7, 2017 11:58:53 AM

With the holiday season nearly upon us, we are also now looking towards 2018. All the holiday and year-end hustle and bustle going on at your radio stations can make it easy to lose the forest for the trees. Keeping that in mind, we wanted to take a step back and take a look at what your radio stations should be focusing on in digital in the new year. 

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Four Ways to Produce Excellent Digital Content for Radio This Holiday Season

Posted by Symon Edmonds

Nov 28, 2017 9:47:12 AM

As the holiday season draws near, I’m sure all your radio minds are clicking with ways that you can create engaging content for your listeners that fits the theme. After all, the winter holidays bring an air an excitement that provide a great opportunity for you to connect with your listeners. So, what are some of the things you can do to ensure that you are connecting with your audience the best you can this holiday season?

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Discussing Digital Strategy for Radio: Three Minutes With Amy Stroud

Posted by Symon Edmonds

Nov 16, 2017 11:00:16 AM

Welcome to the latest edition of Three Minutes With, where we interview leaders from the radio industry to give you insights about how to grow in digital. We always strive to bring you the most useful tactics to grow in digital, and we figure that there is no better way to do that than to talk to the people who are spearheading digital growth at their companies. This week, we are joined by Amy Stroud, Executive Vice President at Forcht Broadcasting, who has recently partnered with SoCast to build websites and accelerate digital growth for all 25 of their radio stations.

 

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SoCast's Faces for Radio - Dave Farough

Posted by Symon Edmonds

Nov 8, 2017 4:04:12 PM

Welcome to the third edition of SoCast’s Faces for Radio, where we interview people from across the radio industry about digital. This time we are joined by Dave Farough, a programming and talent coach with an impressive resume, working as the VP of Brands, Programming and Media at Corus Entertainment.      

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Discussing Digital Strategy for Radio: Three Minutes With Ashley MacDonald

Posted by Symon Edmonds

Nov 1, 2017 10:15:35 AM

Welcome to yet another edition of 3 Minutes With, our video blog series where we interview influencers from across radio.

 

This week, we are joined by Ashley MacDonald, Director of Sales at Maritime Broadcasting System to discuss her company’s strategies in digital and how the medium will impact the broadcast industry.

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