Digital Resolutions for Radio in 2017

Posted by The SoCast Team

Jan 11, 2017 3:58:41 PM

With the start of a new year, particularly one that will feature competing digital trends in the radio industry, it’s an excellent time to set a few resolutions for your radio brand. Focusing on just a few key digital components can have a huge impact this year. Since we specialize in leveraging digital technology to help build brand audience and engagement, SoCast has found some great basic ‘digital resolutions’ that almost any brand can (and should) stick to for 2017.

Read More

Topics: Digital Strategy for Radio

eSports Content Ideas for Radio Brands

Posted by The SoCast Team

Dec 14, 2016 12:55:08 PM

The rise of competitive gaming or eSports is growing to become one of the biggest trends in entertainment for 2017. With eSports brand sponsorships set to reach roughly $128.2 million this year, radio is uniquely positioned to capitalize on incorporating this trend into their content strategy. Not only can eSports attract an extremely accessible online community, but advertisers are scrambling to get in front of this desirable audience demographic that radio can easily reach.

 

Getting involved in eSports can be easy for radio brands, provided they pick a level of commitment that the community will respect and respond to.

Read More

Topics: Future of Radio

The Rise of eSports and Why It Matters to Radio

Posted by The SoCast Team

Dec 7, 2016 2:33:15 PM

You have probably noticed that video games make up a huge segment of the market, particularly when it comes to advertising campaigns and major budgets. But what you may not have noticed (yet) is the steady rise of competitive gaming or eSports, as they have slowly become one of the biggest trends in entertainment for 2017; and radio is no exception.

Read More

Topics: Future of Radio

SoCast Digital Radio Client Testimonials

Posted by The SoCast Team

Nov 23, 2016 2:15:22 PM

The SoCast Radio Platform is the only Radio Website and Mobile App solution that drives social engagement to increase tune-ins and ad revenue.

 

Working with radio groups around the globe, SoCast has a large client base who readily attest to the benefits of working with the SoCast team.

Read More

Topics: Radio Show

Radio in the Digital Era

Posted by Eric Eisen

Nov 10, 2016 10:05:00 AM

At the recent Radio Show in Nashville, SoCast hosted a panel discussion featuring four industry leaders to discuss radio in the digital era. Along with an insider perspective on the radio industry today, the panel provides an essential checklist for digital success in 2017.

Read More

Topics: Digital Strategy for Radio

An Inside Look at the Impact of Digital on Radio

Posted by Eric Eisen

Nov 2, 2016 11:05:00 AM

In a recent blog, Digital Leads the Way – My Top 3 Takeaways from RAB, SoCast Founder and CEO Elliott Hurst discusses how radio brands are taking a major step forward by transitioning to digital. Radio is now seeing digital as an opportunity to reach audiences in new ways, and to drive incremental advertising revenue growth.

 

To gain insight from a radio station’s perspective, SoCast interviewed Bud Walters (President and Owner) and Todd Stapleton (General Manager) of the Cromwell Radio Group, to get their opinions on how digital is impacting the radio industry.

Read More

Topics: Digital Strategy for Radio

How to Monetize Your Mobile App

Posted by Sanford Liu

Oct 26, 2016 10:15:00 AM

With people spending on average 2 hours and 42 minutes on their mobile devices every day, radio stations are increasingly interested in developing their own mobile app. However, there are significant costs and development hours involved in creating a professional app; therefore, it is critical radio stations not just create, but also monetize mobile platforms in order to drive a return on investment.

 

SoCast has found there are 3 easy ways to monetize your radio station mobile app.

Read More

Topics: mobile apps for radio

Digital Revenue: You're not Just in Radio Anymore

Posted by Elan Sibilia

Oct 18, 2016 9:45:00 AM

The Radio Show in Nashville has come and gone, and it seems there was one word on everybody's lips: REVENUE. And no wonder; radio faces some tough challenges around revenue generation. 

 

How do I get my guys to sell digital? How do I price it? Will selling digital take away from my terrestrial sales?

 

Easily nine out of ten conversations at the Radio Show revolved around how to monetize digital, and increase radio’s share of the local advertising pie. SoCast spoke with a large number of radio groups to try and answer these questions and reinforce one very important fact: you are no longer in the business of just selling radio.

Read More

Topics: Radio Show

5 Technology Trends from the Radio Show

Posted by Sanford Liu

Oct 11, 2016 11:15:00 AM

The 2016 Radio Show showed reaffirmed to us just how rapidly radio is changing thanks to emerging trends in technology.

 

After its initial disruption of the industry, technology is now positioned to make radio one of the most powerful content and monetization channels in media today. At the Radio Show, we identified 5 key digital technology trends that are shifting and strengthening radio platforms.

 

Leading up to 2017, the application of these 5 technology trends will be absolutely crucial for every radio brand:

Read More

Topics: Radio Show

5 Ways to Jumpstart Your Digital Growth

Posted by Eric Eisen

Oct 6, 2016 12:59:37 PM

The annual Radio Show in Nashville was an amazing experience, and for one big reason: for the first time years, the tone around digital growth was overwhelmingly positive.There is a new sense of optimism and increased momentum in the industry as it embraces digital. Conference sessions focusing on digital strategy, content and technology, all sparsely attended just a few years ago, are now standing room only, must-see events.

 

Radio is definitely entering an exciting new era. But what does this mean for your digital growth?

Read More

Topics: Radio Show